FAZO Project material
Challenge
Increase corporate and event orders.
Approach
A corporate order and a private event are two different clients with two different offers. We separated them, wrote an offer and a script for each, and used retargeting to bring back the people who asked for a price and left.
What we did
- B2B/B2C segmentation
- Offer architecture
- Lead generation
- Retargeting
- Sales scripts
Result
- ↗Event orders increased
- ↗New B2B demand generated
- ↗Average order value increased
- ↗Lead cost decreased
Results are published with the client’s agreement. Where no exact figure is given, it is confidential or unverified.
System stages involved
- 01Strategy
- 02Offer
- 06Sales
- 07CRM
- 08Analytics
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