FAZO Project material
Challenge
Generate qualified test-drive leads and introduce new vehicle models.
Approach
A cheap lead is worth nothing if the person never reaches the showroom. So the test drive became the objective, creatives were split by model, and a follow-up sequence was built for people who didn’t show up.
What we did
- Lead generation
- Meta Ads
- Content
- Funnel optimization
Result
- ↗Test-drive applications increased
- ↗Lead quality improved
- ↗New models gained awareness
- ↗Lead cost decreased
Results are published with the client’s agreement. Where no exact figure is given, it is confidential or unverified.
System stages involved
- 04Performance
- 05Leads
Next project
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