Process.

1. 01

   Diagnose

   Business, market, funnel and current marketing audit.

   What’s inside

   • —Review the business and its revenue structure
   • —Check the real numbers in the ad account
   • —Measure the sales team’s response time
   • —Analyse content and competitors

   Phase output

   Audit document and the gaps found

2. 02

   Strategize

   Positioning, offer, customer journey and acquisition plan.

   What’s inside

   • —Define positioning and offer
   • —Map the customer journey
   • —Channel and budget plan
   • —KPI and measurement

   Phase output

   Strategy and growth plan

3. 03

   Build

   Creative system, campaigns, funnel and sales infrastructure.

   What’s inside

   • —Creative system and content plan
   • —Campaign structure
   • —CRM and lead intake process
   • —Scripts

   Phase output

   A working system and the material for it

4. 04

   Launch

   Content, paid acquisition and lead flow go live.

   What’s inside

   • —Content goes out
   • —Campaigns go live
   • —Lead flow begins
   • —Daily monitoring in week one

   Phase output

   Live campaigns and lead flow

5. 05

   Optimize & Scale

   Measure, test, improve and scale.

   What’s inside

   • —Weekly tests and optimisation
   • —Lead quality reviewed with sales
   • —Scale what works
   • —Monthly strategic review

   Phase output

   Monthly report and next month’s plan

The first 90 days

1. Weeks 1–2

   Audit, strategy and offer. This is usually where the biggest gap is found.

2. Weeks 3–4

   Production, creatives, CRM and scripts. The first campaigns go live.

3. Month 2

   Testing: creatives and audiences rotate, lead quality is checked together with sales.

4. Month 3

   What works gets scaled and the budget is redistributed behind it.